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Inferred Gender
Sum
Compare
Male
Female
Inferred Age
Sum
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18-24
25-34
35-44
45-54
55-64
65+
Geography
Sum
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Urban Density
Sum
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Urban
Suburban
Rural
Inferred Income
Sum
Compare
$0-24K
$25-49K
$50-74K
$75-99K
$100-149K
$150K+
Inferred Parental Status
Sum
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Parent
Non-parent
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Rating scale with text

How much do you agree or disagree with the following:
"Shopping on Gap's website offers me a good value for the money."

Results for respondents with demographics. Weighted by Gender, Region. (290 responses) 
Confidence too close to call.
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions
598
Responses
342
Response Rate
57.2%
Response Times
Median response time is 5.0 seconds
Histogram of response times
Responses by hour of day
Local times of respondents
Histogram of responses by hour of day
Responses by day of week
Local times of respondents
Histogram of responses by day of week
Group Response Non-response Internet Population Bias
Male 28.3% 33.7% 48.0% -19.7%
Female 71.7% 66.3% 52.0% 19.7%
18-24 11.5% 19.1% 14.1% -2.6%
25-34 27.4% 21.4% 19.4% 8.0%
35-44 18.8% 15.4% 18.7% 0.0%
45-54 18.4% 18.2% 19.4% -1.0%
55-64 17.4% 17.7% 16.0% 1.3%
65+ 6.6% 8.2% 12.3% -5.7%
Midwest 24.2% 24.7% 22.0% 2.2%
Northeast 17.1% 16.0% 18.9% -1.8%
South 31.9% 33.7% 35.3% -3.5%
West 26.8% 25.6% 23.8% 3.1%
RMSE score 4.0% 
All (290)
Strongly Disagree 1
25 9.1% (+4.4 / -3.1)
2
21 8.6% (+4.8 / -3.2)
3
30 9.0% (+4.4 / -3.0)
4
65 21.4% (+5.5 / -4.7)
5
56 19.8% (+5.6 / -4.6)
6
46 15.4% (+5.1 / -4.0)
Strongly Agree 7
47 16.7% (+5.3 / -4.2)
Average 4.5 (+0.2 / -0.2)
Methodology: Conducted by Google Surveys, October 25, 2012 - March 30, 2017 and based on 290 online responses. Sample: People from the national adult Internet population who answered "Yes" to the question "Over the last six months, have you had an online shopping experience with Gap?"
Survey created by:
Harris Interactive, Inc.